J Boog (Jerry Afemata), a reggae singer of Samoan descent was born in Long Beach and raised in Compton, CA. He is the youngest of seven brothers and one sister who come from hard working parents that relentlessly instilled a strong cultured household. Currently residing back and forth between Hawaii and California, J Boog has been working incessantly since the release of his debut album Hear Me Roar (2007). He followed that up with his sophomore album Backyard Boogie (2011), which topped the US Billboard Charts and iTunes charts in numerous countries. J Boog has shared his craft & has toured around the world: Europe, Africa, Dubai, New Zealand, Australia, The US & Japan all have felt the authenticity of J Boog.
Keeping authentic reggae music alive is Jesse Royal’s mission as he continues on the legacy of the late greats Bob Marley, Peter Tosh and Jacob Miller, to name a few. Jesse Royal’s restless musical drive paired with profound music, prolific lyrics and socially-conscious messages has him regarded as the next reggae star to emerge from reggae’s birth land of Jamaica. In his short career, he has already been featured in Vogue magazine, had a Vice TV episode appearance, a #1 Jamaican single, and over 8 million views on a single video.
Etana’s name means “The Strong One” in Swahili, and it’s a title she more than lives up to with her music and presence. Since debuting in 2006 with the thought provoking single “Wrong Address,” the Jamaican-born singer has established herself as one of the most powerful and distinctive voices in reggae, blazing a new trail in a genre that has long been male-dominated.