In the wake of their historical GRAMMY win for Best Reggae Album as the Producer and Artist for Strictly Roots, which was released under their own independent label CTBC Music Group, the Iconic GRAMMY Award-Winning cultured driven band has managed yet again to deliver another classic album. They achieved this by staying true to their formula of authentic Reggae with an effusively eclectic mix. In their latest quest to keep Reggae music relevant in a continuously evolving world of music, Morgan Heritage presents Avrakedabra.
Their Rolling Stones-reminiscent endurance, longevity and outstanding showmanship, makes the siblings a force to be reckoned with. Not only in Reggae but also in music as a whole. Morgan Heritage’s name is duly cemented in history, as critics, fans and music lovers anxiously awaited their new album. The untraditional creation of this album with recording sessions taking place across 3 different continents highlights the groups effort of taking Reggae music to the 4 corners of the Earth.
With their Reggae DNA from Jamaican origins, the Brooklyn born group of Massachusetts’s upbringing unearthed a way to infuse the sounds of Pop, Rock, Country, R&B and Hip-Hop music into their brand of Reggae that they call “Rockaz”. Avrakedabra is Produced by GRAMMY Award-Winning Morgan Heritage and Multi GRAMMY/EMMY Award-Winning producer Shannon Sanders, the album is permeated with notable creations from a host of multi-award winning producers and musicians such as Michael Lorello, Supa Dups, Phillip “Winta” James, Jason “J-Vibe” Farmer, Seani B & Don Chandler, Lamar “Riff Raff” Brown, Bost & Bim, Mike Austin and Michael Polk. To add to the stellar 15 track album arrangements, instruments occupy their own space provided by distinguished musicians Ethan Long – Guitarist from Kings of Leon, GRAMMY winning Guitarist Mitchum “Khan” Chin, Danny “Bassie” Dennis – Original bass player from the legendary Fire House Band and Award winning drummer Gil Sharone. Sultry vocal fluctuations, smooth riffs, upbeat percussion, unique guitar style paired with rhythmic chants and thoughtful lyrics deliver an album that will not only make you dance and feel good, but still remains fresh to the ears.
Morgan Heritage kicks off the “Avrakedabra World Tour” in support of the new album and are veterans of live touring. Their relentless work ethic on the road is in line with fellow road warriors from the scene including 311, Rebelution, Slightly Stoopid, SOJA, Iration, and J Boog, which continues to gain them diehard fans on the festival circuit (Summer Jam Festival, Van’s Warped Tour, Boomtown Fair, Sierra Nevada Music Festival, Pinkpop Festival, Austin City Limits, Roskilde Festival, New Orleans Jazz and Heritage Festival, Parkpop Festival, Riot Fest, Rock Werchter, BRIC Celebrate Brooklyn! Festival, Grace Jamaican Jerk Festival, Montreux Jazz Festival, Reggae In The Park, Gröna Lund, Reggae SumFest, Paléo Festival, Reggae On The Rocks, Rototom Sunsplash, Reggae In The Desert, Solidays Music Festival) and with live music aficionados too.
Charming, Soulful, and Full of Life – Jemere Morgan had the best of both worlds growing up between Brooklyn, New York and Jamaica. Gaining his dynamic style and rooted personality, Jemere took to rap music until one day, his Dad was shocked when he heard him singing. Before you know it, Jemere moved to Atlanta to start a singing career and initiate building Dada Son Entertainment. This next phase of Jemere’s life was the beginning of defining a dream of following in his family’s footsteps as the new outstanding reggae phenom.